The one thing which is important for every blog post is “blog post titles”. The blog post title is one of the important factors for your search engine ranking and traffic.
SEO Optimize Blogger Post Titles
Blogger post titles are not optimized by default. You would notice that the Blogger displays your blog title first and then your post title.
It is not good for CTR and SERP. But with a little change in template, you can optimize your post titles.
Remember, most of the custom Blogger templates are already optimized.
I recommend you to take template backup before making any changes to the template.
- Select the blog.
- Navigate to Template > Edit HTML.
- Search this code
- Replace the above code with the following code
<b:if cond='data:blog.pageType == "item"'>
<title><data:blog.pageName/> | <data:blog.title/></title>
- Click on "Save template" button.
From now on, post title will come first before the blog title.
The blog post titles should have your target keyword. Remember, choosing a best keyword will help you to get good search engine rankings and traffic.
To find the best keyword, you need to do some keyword research.
For keyword research, there are many tools available in the market. If you are looking for free tools, you can use the Google Keyword Planner.
Now, you have the keyword for your blog post.
The next step is to insert it in the post title.
If you are not sure about how to create a title for your post using the keyword, you can use the following free tools:
In this instance, I’m using Blog Title Generator.
Write your keyword in the keyword field. Choose the type of keyword and click on "Generate Titles" button.
The blog title generator will generate the post titles for you. Click on the refresh button to view more title suggestions.
You should include the keyword in the permalink. Also, it is good to have the keyword in the body of the post.